Real estate agency in Marrakech
Your real estate agency Morgan & James in Marrakech
In a market as competitive as Marrakech’s property sector, establishing oneself as a leading real estate agent in Marrakech demands far more than a simple property showcase.
It requires a deep understanding of the city, its neighbourhoods, its economic dynamics, and the expectations of a discerning local and international clientele.
This is precisely the vision behind Morgan & James Real Estate Agency, located at 1 Rue Haroun Errachid, in the Hivernage district of Marrakech, founded by Morgan Richez and Hayatte Loukili, who built the agency as a true strategic partner for all property projects in Marrakech.
Being a high-performing real estate agency in Marrakech means mastering very different markets, whether that involves riads in the medina, contemporary villas in La Palmeraie, secure residences along Route de l’Ourika, or modern apartments in Guéliz and Hivernage. Morgan & James Real Estate draws on a precise and constantly updated knowledge of each area to offer solutions that are genuinely suited to every client profile.
Buying property in Marrakech is often a life project or a strategic investment. Our Marrakech real estate agency supports clients from the very earliest stage of reflection, analysing their objectives, investment horizon, and specific requirements.
Whether the goal is to acquire a primary residence, a holiday home, or a property for seasonal or long-term rental, our experts guide every decision with rigour and clarity. Morgan & James Real Estate Agency also ensures the legal and administrative compliance of every transaction, a critical consideration in a market as distinctive as Marrakech’s.
Selling a property in Marrakech calls for an expert and differentiated approach. The market is attractive but selective, and every property must be positioned strategically to capture the attention of the right buyers. As a real estate agency in Marrakech, we carry out precise valuations based on real market data, the type of property, and its potential.
We then implement a tailored marketing strategy, combining targeted visibility, professional presentation, and a rigorous selection of buyers. The objective is clear: to sell under the best possible conditions, at the right price, while securing every stage of the process.
Rental property in Marrakech is a key segment, driven by strong local and international demand. Morgan & James Real Estate Agency supports both owners and tenants with a balanced and transparent approach. For owners, we handle the search for reliable tenants, contract management, payment monitoring, and the coordination of property maintenance. For tenants, our Marrakech agency facilitates access to properties that genuinely match their expectations, whether for a long-term installation or a professional assignment.
Property management in Marrakech is an essential service for many non-resident owners. Owning a property remotely involves real challenges around monitoring, maintenance, and returns. Morgan & James Real Estate offers comprehensive and proactive property management, covering technical supervision, tenant relations, administrative management, and regular reporting. This approach allows owners to preserve the value of their assets while enjoying complete peace of mind.
Marrakech is also a strategic destination for property investment. Between tourism, prestige residences, and urban development, opportunities are plentiful but require expert analysis.
Meet the Founders
Hayatte Loukili brings to Morgan & James a rare combination of financial rigour and client relationship. Trained in asset and investment management through experience in London’s financial sector and the French real estate market, she has built her practice around one conviction: that exceptional property advisory begins with trust.
At Morgan & James, she leads client relationships with a personalised, values-driven approach, guiding investors and discerning buyers alike in building and protecting their real estate portfolios across Morocco.
Hayatte Loukili
Morgan Richez
Morgan Richez’s career spans leadership roles across the United States, the United Kingdom, France, and the UAE, including senior positions within internationally recognised groups in luxury hospitality and architecture.
He channels this global perspective into a bold ambition for the Moroccan property market: to raise the standard of what a real estate agency can be.
At Morgan & James, he drives strategic development and digital innovation, ensuring the agency stays ahead, both for its clients and within the industry.
As an advisory-focused Marrakech real estate agency, Morgan & James Real Estate Agency supports investors in identifying high-potential areas, conducting profitability studies, and structuring sustainable projects. Morgan Richez and Hayatte Loukili bring their experience to bear through a rational and secure approach, free from unrealistic promises, with the goal of building solid, long-term investments.
Beyond its services, Morgan & James Real Estate Agency upholds a modern vision of the real estate agency’s role in Marrakech, one grounded in transparency, attentive listening, and the creation of genuine value for every client. Each project is treated as unique, with a human touch and the direct involvement of the founders in strategic decisions. This closeness to clients makes a real difference in a highly competitive market.
Choosing Morgan & James Real Estate Agency as your real estate agency in Marrakech means choosing a committed, creative partner, deeply rooted in the local market. Whether you wish to buy, sell, rent, or invest in Marrakech, our agency puts its expertise, its network, and its strategic vision at the service of your property success, in one of Morocco’s most iconic cities.
At Morgan & James, our mission is clear: to secure and enhance every property project in Marrakech. We do not simply show properties. We support our clients at every stage: search, negotiation, legal matters, rental management, and even renovation.
Morgan & James Real Estate Agency in Marrakech
Address: 1 rue Haroun Errachid, Hivernage
40000 Marrakech, Maroc
Phone: +212 6 32 62 58 72
Why is Marrakech a unique property market?
Marrakech benefits from an exceptional position:
A city with international reach
- A pleasant climate all year round, with 300 days of sunshine
- A rich cultural offering (Jemaa el-Fna, museums, festivals)
- Outstanding accessibility: just 3 hours by flight from Paris and Madrid
Property prices in 2025/2026
- Guéliz (modern city centre): MAD 12,000 to MAD 16,000 per m2
- Hivernage: MAD 18,000 to MAD 25,000 per m2 (high-end villas and apartments)
- La Palmeraie: MAD 20,000 to MAD 35,000 per m2 (villas with pools and gardens)
- Medina: MAD 9,000 to MAD 14,000 per m2 for riads (strong rental potential)
- Route de l’Ourika / Amelkis: MAD 10,000 to MAD 18,000 per m2 (new builds, land)
A real example from our agency
The expertise of Morgan & James Real Estate Agency in Marrakech
Local roots, international vision
A dedicated, multilingual team
Our key figures for 2025
Our real estate services in Marrakech
Buying and selling prestige properties
We support our clients in the purchase and sale of high-end properties:
Case study:
“A Spanish investor asked us to find a riad to renovate. In under six months, we identified a property in the Medina, negotiated its price, oversaw the renovation with a local architect, and organised its listing for seasonal rental. The result: a net rental yield of 10% per year.”
– Morgan Richez
Premium rentals
Our rental offering focuses primarily on:
In 2025, we helped an American family based in Marrakech rent a villa in La Palmeraie. Their main criteria were security and proximity to international schools. Our team found the ideal property in under 10 days.
Rental management and hospitality operations
- Seasonal rental management (Airbnb, Booking)
- Guest welcome and tenant follow-up
- Maintenance, cleaning, and upkeep
- Tax declarations and administrative monitoring
This service is particularly valued by foreign investors who wish to generate returns from their property without being present on site.
Property valuation and value enhancement
- Recent transactions in the same neighbourhood
- The condition of the property and its renovation potential
- Rental or tourist demand
In 2025, we enabled a riad owner in the Medina to sell their property 15% above the initial price estimated by other agencies, thanks to our presentation strategy (home staging and targeted communication).
Marrakech property market trends in 2026
Villas with swimming pools
strong demand, particularly in La Palmeraie and along Route de l’Ourika
Restored riads
highly attractive rental yields of 8 to 12% per year
New developments
growing supply in Amelkis and Targa
Foreign investment
up 20% between 2023 and 2025 (source: National Real Estate Federation)
Client testimonials from Marrakech
“Thanks to Morgan & James, we found a villa in Hivernage in just two viewings. The team handled all legal and tax aspects, which gave us complete confidence.” — French family, 2024
Why choose Morgan & James as your real estate agency in Marrakech?
- Access to an exclusive portfolio of rare properties (riads, villas, land)
- Comprehensive legal support (particularly important in the Medina)
- Expertise in rental and hospitality management to maximise returns
- Multilingual team, available and responsive
- A strong reputation with expatriates and international investors
Practical advice for investing in Marrakech
1
Choosing the right neighbourhood for your profile
- Luxury and expatriates: Hivernage, La Palmeraie
- Tourism and returns: Medina (riads)
- Families: Targa, Route de l’Ourika
2
Verifying legal compliance
- Always check the land title
- Pay close attention to restrictions on agricultural land
3
Planning a renovation budget
- Riads often require updating (plumbing, electrics)
4
Anticipating additional costs
- Notary fees: approximately 1.5% to 2%
- Agency fees: 2.5% to 5%
- Local taxes and residents’ association charges
FAQ: Everything you need to know before buying a property in Marrakech
How much does a real estate agency in Marrakech charge?
Between 2.5% and 5% of the sale price, depending on the type of transaction.
Which are the best neighbourhoods to invest in during 2025?
Hivernage, La Palmeraie, the Medina, and Route de l’Ourika.
Can foreigners buy a riad?
Yes, provided there is a valid land title in place. Foreign buyers account for more than 60% of purchasers of restored riads.
What rental yield can you expect from a property in Marrakech?
Between 8% and 12% per year for riads and villas in seasonal rental.
Does the agency offer remote management?
Yes, with a fully managed rental and hospitality management service.
Why Marrakech and Morgan & James Real Estate Agency?
Marrakech is a city where art de vivre, heritage, and property opportunity converge. Whether you are an investor, an expatriate, or a future resident, the Red City offers a rich, diverse, and promising market.
At Morgan & James, our role is to be by your side, from the search for your property through to its long-term growth, guaranteeing security, returns, and peace of mind throughout.
Contact our Marrakech real estate agency today to bring your property project to life with trusted experts.
