Morocco's specialist real estate agency for hotels and resorts
A real estate agency specialising in the sale of hotels and resorts in Morocco
Morocco has firmly established itself over recent years as one of the world’s most compelling tourist destinations. Marrakech, Casablanca, Tangier, Agadir, Essaouira: each of these cities draws millions of visitors every year, and demand for quality accommodation continues to grow without pause.
At Morgan & James, we have developed a dedicated service for the sale of hotels and resorts in Morocco, designed to connect property owners with qualified investors at both national and international level. Our approach is grounded in confidentiality, precision, and the pursuit of maximum value for our clients.
A word from our founders
From our very earliest days in Rabat, we understood that the sale of a hotel or resort resembles no other property transaction. It demands sharp analysis that spans real estate, commercial operations, and financial performance, as well as a precisely targeted network of buyers.
“Selling a hotel means selling a place, but also a business. It requires a thorough understanding of the figures, the clientele, and the reputation, all while safeguarding the confidentiality of the process.”
Morgan Richez and Hayatte Loukili
A national and international network
Based in Rabat, we cover the entire Moroccan territory: Marrakech, Casablanca, Tangier, Agadir, Fez, Meknes, Oujda, Essaouira, El Jadida, Tetouan, and Laayoune, as well as coastal and tourist zones with strong development potential.
Our strength lies in our network of private investors, hotel funds, and international operators, carefully selected for their seriousness, investment capacity, and long-term vision. This relationship network allows us to present an establishment swiftly to buyers who are genuinely qualified and ready to act.
The Morgan & James approach
a fully tailored process
Every hotel or resort sale we manage follows a clearly defined process.
We begin with a comprehensive assessment of the establishment, which integrates not only its real estate value but also its operational performance: turnover, occupancy rate, margins, seasonality, and online reputation.
We then develop a positioning and presentation strategy: professional photography and video, preparation of complete financial files, and a clear articulation of the property’s unique strengths, including location, architecture, services, and development potential.
Distribution is handled in a targeted and confidential manner, directed exclusively at qualified prospective buyers, in order to preserve both the reputation and the day-to-day operations of the establishment.
We manage the negotiation and legal follow-through in close coordination with specialist notaries and lawyers, securing every stage through to the final signature.
Expertise at the crossroads of two worlds
Selling a hotel means selling both a real estate asset and a business operation. It requires the ability to speak the language of hoteliers and investors alike.
We understand the key performance indicators of the hospitality sector, including RevPAR, ADR, and GOP. We are well-versed in management and franchise contracts, and we know how to assess the impact of a renovation or a marketing repositioning on the future value of an asset.
A varied and strategically positioned portfolio
A word from our founders
“What we love about selling hotels is the extraordinary diversity of their stories. Every establishment has a soul, a loyal clientele, a strong identity. Our mission is to find the right successor who will preserve and build on that legacy.”
Morgan Richez & Hayatte Loukili
A buoyant market, but one that demands rigour
Moroccan tourism continues to grow steadily, driven by the country’s remarkable cultural diversity, its landscapes, and its political stability. Public and private investment in infrastructure is reinforcing the appeal of major destinations while opening up entirely new zones of high potential.
That said, selling a hotel is not something to be approached without the right preparation. It requires precise positioning, an impeccable presentation, and a mastery of negotiation. That is precisely what Morgan & James delivers.
Excellence in the service of hospitality transactions
Entrusting the sale of your hotel or resort to Morgan & James means surrounding yourself with a partner who understands the dual real estate and operational dimensions of your establishment, who commands the Moroccan market, and who has the network to find the right buyer.
In a sector where every detail counts, we place our full expertise and commitment at the service of your transaction’s success.
