The founders of the
Morgan & James real estate agency
The story of Morgan & James Real Estate Agency
Founded by Mrs. Hayatte Loukili and Mr. Morgan Richez, Morgan & James has established itself as a leading name in real estate in Morocco.
Driven by a shared vision of offering a transparent, human and forward-thinking real estate experience, the founders built a high-end real estate agency that blends local expertise with international standards.
Specialising in property transactions, asset management, investment advisory for new developments and condominium management, the Morgan & James real estate agency is now the leader in prestige real estate in Morocco.
Hayatte Loukili
CO-FOUNDER
With a background in physical and financial asset management within an investment fund in London, she went on to build her career in real estate strategy in France. Through Morgan & James Real Estate, Hayatte Loukili has developed sharp expertise in advising investors and private clients seeking high-end properties in Morocco.
Her vision: placing trust and transparency at the heart of every transaction.
Her role: guiding Moroccan and international clients in building and growing their assets and investment portfolios.
Her signature: a personal, human-centred approach that turns every project into a lasting relationship.
Morgan Richez
CO-FOUNDER
With solid leadership experience across multiple companies based in the USA, UK, France and the United Arab Emirates, including the international Morgan & Mallet group, a leader in high-end hospitality, and the Laurent Galle architecture practice, Morgan Richez brings a modern, international and digital perspective to the Moroccan property market through Morgan & James Real Estate.
His vision: to modernise real estate in Morocco through digital innovation and outstanding client service.
His role: to develop strategic partnerships and position the agency as a recognised leader on the international stage.
His signature: an eye for detail and a flair for anticipating trends keep Morgan & James Real Estate one step ahead.
A shared story and vision of real estate in Morocco
By combining their complementary skill sets, Hayatte Loukili and Morgan Richez gave rise to a Moroccan national real estate agency network (based in Rabat, Tangier, Casablanca and Marrakech) that embodies the balance between professional rigour and genuine client proximity.
Their ambition: to make Morgan & James Real Estate the benchmark for real estate in Morocco, for residents and international investors alike.
Morgan & James Real Estate was born of a simple conviction: the Moroccan property market deserves a more structured, more transparent and more human approach, one that genuinely meets the expectations of both local and international clients.
Founded by Morgan Richez and Hayatte Loukili, the agency draws on dual expertise that is both international in outlook and deeply rooted in the Moroccan landscape.
Over the years, the founders have observed a clear shift in client needs. Today’s buyers and investors are looking for far more than a property. They want to be advised, supported and reassured at every stage of their project.
It is in this context that Morgan & James Real Estate was created, with the goal of offering a comprehensive, rigorous and accessible property service, free from unrealistic promises and one-size-fits-all messaging.
The agency was designed as a human-scale practice, capable of delivering personalised follow-up while handling projects of significant scope.
Whether the project involves a primary residence, a rental investment, an estate-planning matter or a more complex transaction, every file is handled with the same standard of care: understanding the need, analysing the market, selecting properties with precision and providing support right through to completion.
Morgan & James Real Estate also stands apart through its in-depth knowledge of Morocco’s strategic locations, including Rabat, Casablanca, Marrakech, Tangier and their most sought-after neighbourhoods.
This local mastery allows the agency to offer properties that genuinely match market reality, taking into account the legal, fiscal and estate-planning specifics unique to the country.
The agency was also founded on strong values: transparency, commitment and trust-based relationships.
Every client is clearly informed of the stages, timelines and considerations of their project. The aim isn’t to multiply transactions, but to build lasting relationships based on satisfaction and recommendation.
Through a structured approach and clear communication, the agency acts as a true property partner, bridging international expectations and local specifics.
In creating Morgan & James Real Estate, Morgan Richez and Hayatte Loukili set out to lay the foundations of a modern, reliable and forward-looking agency.
